diff --git a/internal/cmd/root.go b/internal/cmd/root.go
index 7bb60ae..21bf584 100644
--- a/internal/cmd/root.go
+++ b/internal/cmd/root.go
@@ -7,7 +7,7 @@ import (
 )
 
 // Version can be set at build time via ldflags
-var Version = "1.2.1"
+var Version = "1.3.0"
 
 var rootCmd = &cobra.Command{
 	Use:   "go-alived",
diff --git a/internal/cmd/run.go b/internal/cmd/run.go
index 162cc70..dc50182 100644
--- a/internal/cmd/run.go
+++ b/internal/cmd/run.go
@@ -58,6 +58,7 @@ func runService(cmd *cobra.Command, args []string) {
 		os.Exit(1)
 	}
 
+	setupNotifyScripts(vrrpMgr, cfg, log)
 	setupHealthTracking(vrrpMgr, healthMgr, log)
 
 	healthMgr.StartAll()
@@ -100,6 +101,27 @@ func cleanup(log *logger.Logger, vrrpMgr *vrrp.Manager, healthMgr *health.Manage
 	vrrpMgr.StopAll()
 }
 
+func setupNotifyScripts(vrrpMgr *vrrp.Manager, cfg *config.Config, log *logger.Logger) {
+	for _, vrrpCfg := range cfg.VRRP {
+		if vrrpCfg.NotifyMaster == "" && vrrpCfg.NotifyBackup == "" && vrrpCfg.NotifyFault == "" {
+			continue
+		}
+
+		inst, ok := vrrpMgr.GetInstance(vrrpCfg.Name)
+		if !ok {
+			continue
+		}
+
+		vrrp.SetupNotify(inst, &vrrp.NotifyConfig{
+			Name:         vrrpCfg.Name,
+			NotifyMaster: vrrpCfg.NotifyMaster,
+			NotifyBackup: vrrpCfg.NotifyBackup,
+			NotifyFault:  vrrpCfg.NotifyFault,
+			Log:          log,
+		})
+	}
+}
+
 func setupHealthTracking(vrrpMgr *vrrp.Manager, healthMgr *health.Manager, log *logger.Logger) {
 	instances := vrrpMgr.GetAllInstances()
 
diff --git a/internal/vrrp/notify.go b/internal/vrrp/notify.go
new file mode 100644
index 0000000..af58c88
--- /dev/null
+++ b/internal/vrrp/notify.go
@@ -0,0 +1,89 @@
+package vrrp
+
+import (
+	"context"
+	"fmt"
+	"os"
+	"os/exec"
+	"strings"
+	"time"
+
+	"github.com/loveuer/go-alived/pkg/logger"
+)
+
+const notifyTimeout = 60 * time.Second
+
+// NotifyConfig holds the notify script configuration for a VRRP instance.
+type NotifyConfig struct {
+	Name          string
+	NotifyMaster  string
+	NotifyBackup  string
+	NotifyFault   string
+	Log           *logger.Logger
+}
+
+// SetupNotify registers notify scripts as state change callbacks on the instance.
+func SetupNotify(inst *Instance, cfg *NotifyConfig) {
+	if cfg.NotifyMaster != "" {
+		script := cfg.NotifyMaster
+		inst.OnMaster(func() {
+			cfg.Log.Info("[%s] executing notify_master script", cfg.Name)
+			go runNotifyScript(cfg.Log, cfg.Name, "notify_master", script)
+		})
+		cfg.Log.Info("[%s] registered notify_master script", cfg.Name)
+	}
+
+	if cfg.NotifyBackup != "" {
+		script := cfg.NotifyBackup
+		inst.OnBackup(func() {
+			cfg.Log.Info("[%s] executing notify_backup script", cfg.Name)
+			go runNotifyScript(cfg.Log, cfg.Name, "notify_backup", script)
+		})
+		cfg.Log.Info("[%s] registered notify_backup script", cfg.Name)
+	}
+
+	if cfg.NotifyFault != "" {
+		script := cfg.NotifyFault
+		inst.OnFault(func() {
+			cfg.Log.Info("[%s] executing notify_fault script", cfg.Name)
+			go runNotifyScript(cfg.Log, cfg.Name, "notify_fault", script)
+		})
+		cfg.Log.Info("[%s] registered notify_fault script", cfg.Name)
+	}
+}
+
+func runNotifyScript(log *logger.Logger, instName, event, script string) {
+	ctx, cancel := context.WithTimeout(context.Background(), notifyTimeout)
+	defer cancel()
+
+	cmd := buildCommand(ctx, script)
+	cmd.Env = append(os.Environ(),
+		fmt.Sprintf("GO_ALIVED_INSTANCE=%s", instName),
+		fmt.Sprintf("GO_ALIVED_EVENT=%s", event),
+	)
+
+	output, err := cmd.CombinedOutput()
+	if err != nil {
+		log.Error("[%s] %s script failed: %v (output: %s)",
+			instName, event, err, strings.TrimSpace(string(output)))
+		return
+	}
+
+	if len(output) > 0 {
+		log.Info("[%s] %s script output: %s",
+			instName, event, strings.TrimSpace(string(output)))
+	}
+	log.Info("[%s] %s script completed successfully", instName, event)
+}
+
+func buildCommand(ctx context.Context, script string) *exec.Cmd {
+	script = strings.TrimSpace(script)
+
+	// If the script is a path to an existing executable file, run it directly
+	if info, err := os.Stat(script); err == nil && !info.IsDir() {
+		return exec.CommandContext(ctx, script)
+	}
+
+	// Otherwise treat as inline shell script
+	return exec.CommandContext(ctx, "sh", "-c", script)
+}